People | Textiles | A brighter tomorrow

Developing a sustainable industry

Beatex is a knowledge and collaboration platform for apparel-sector companies, Business Support Organisations and governments. We bring European expertise together with local insight to help organisations build stronger businesses, more capable teams and more sustainable industries.

A garment worker at a sewing machine on a factory floor

Where business growth and personal growth meet

Projects with

CBI
ITC
RVO
SIPPO
USAID

A strategy creates value only when people can put it into practice.

That is our starting point. We combine behaviour design, commercial thinking, sector knowledge and practical capacity building, working inside environments that need change.

Who we are

Two people, one approach

Giovanni Beatrice

Founder · Fashion industry sales & marketing

Giovanni is an international fashion entrepreneur and strategist who brings people, markets and ideas together. His experience spans sourcing, production, product development, compliance and export growth. He helps organisations turn market insight into clear priorities, practical action and lasting business relationships.

With a global network across the apparel industry, he connects manufacturers, brands, retailers, Business Support Organisations and governments. His passion for change and innovation also drives the way he supports people in their personal development.

EgyptTunisiaMoroccoEthiopiaBangladeshJordanMyanmarMoldovaUkrainePakistan

Natasja van Schaik

Behaviour design, learning & development, social safety

Natasja joins projects that call for social safety, culture change through behaviour design and personal growth. With years of experience in higher education, she knows how to organise the learning and development of people. In every project she aims to activate people's own capacity to act, using behaviour design and creative thinking.

She has worked for media companies, financial businesses, non-profits and government, mainly in the Netherlands, and joined Beatex projects in Tunisia, Ethiopia and Myanmar.

EthiopiaMyanmarTunisiaEgyptNetherlands

Cover of the book Het waait niet vanzelf over

Author of Het waait niet vanzelf over, a book for managers on how to respond to transgressive behaviour.

Progress happens when the right people connect, when people's capacity to act is called on and strengthened, when fresh ideas are tested, and when organisations are equipped to act on new opportunities.

What we do

Where business growth and personal growth meet

Business development

We help companies and sector organisations identify market opportunities and translate them into business strategies. This can include export planning, market positioning, product innovation, sustainable sourcing, buyer engagement and building international partnerships.

People and partnerships

Sectors, companies and people want change and look for opportunities. With behaviour design methods we develop gamechangers who design interventions that work. We connect manufacturers and buyers, experts and local organisations, and people with different skills and perspectives. We also support initiatives that build confidence, leadership and entrepreneurship, such as the Women of Myanmar initiative.

Training and implementation

Our training is practical and tailored to each organisation. Where needed, we complement workshops with individual guidance and implementation roadmaps.

Training topics

Sales & export marketing
Costing
Production efficiency
Product development
Digitalisation
CSR
Circularity
Carbon-footprint calculation
Supply-chain transparency
Bias training
Talent training
Socially safe culture

Selected projects

A few examples of our work

Each project has its own focus, from entrepreneurial skills and factory competitiveness to circular transformation and international market access.

Participants standing in a circle during an interactive bootcamp session

Tunisia2026Client: CBI

Entrepreneurship Bootcamp

Giovanni and Natasja organised a bootcamp on entrepreneurial thinking and market-oriented business development. Through practical exercises and interactive sessions, participants learned to recognise opportunities, shape ideas into actionable plans and strengthen the commercial mindset needed to build viable initiatives.

Ethiopian leather bag makers presenting their products at a European trade fair

Ethiopia2023–2025Client: CBI

Business & Talent Development

Beatex supported leather manufacturers in building the capabilities to compete internationally: export marketing, sales, costing, product development, production efficiency, CSR, carbon footprint and supply-chain transparency. Ethiopian businesses were connected with European companies, leading to new relationships and better export planning.

Over nine months we also ran a talent development programme with meetups, strength sharing, exercises and lectures on topics such as bias, supported by an online platform and multimedia.

Natasja giving an interactive lecture to a group of manufacturers

Giovanni advising technicians at an automated sewing machine

Egypt2022–presentClient: CBI

Apparel and Home Textiles Market Development

Beatex works with apparel and home-textile manufacturers on commercial growth and access to European markets. Support includes export and CSR strategies, target-customer selection, costing, product development, production efficiency and supply-chain transparency. Matchmaking helps companies build buyer relationships and find new business.

During the group's visit to the Netherlands, Beatex gave interactive lectures on bias against women in the workplace.

Exhibition stand with rugs and furniture made from recycled textile

Table with the text: with our first collection made of recycled fibers

Tunisia2022–presentClient: CBI

Circular Transition of the Tunisian Apparel Sector

This programme helps manufacturers move from linear practices towards circular business models. Giovanni contributes company assessments and guidance on resource efficiency, production, carbon-footprint calculation, CSR and export planning. Companies identify practical circular opportunities while preparing for the sustainability expectations of European markets.

Information boards on a factory wall in Myanmar

Myanmar2013–2018Client: CBI

Strengthening Myanmar's Apparel Industry

Giovanni trained and advised about 25 garment factories on sales, marketing, costing, sourcing, supply-chain management, production efficiency, CSR and EU market requirements. A central goal was helping suppliers move from Cut-Make-Pack (CMP) to Free on Board (FOB), taking more responsibility for sourcing, product development and customer relationships. He also supported business development and participation in Texworld Paris.

In the field

The people we work with

Group photo in front of a Women of Myanmar banner

Garment worker in a shirt reading Pas de problèmes, que des solutions

Group of young women with the Beatex team in a workshop space

Workshop participants gathered around tables on a terrace

Connect with us

Let's work together

Beatex works with organisations that want to strengthen business performance, develop people and build more resilient apparel-sector value chains.

Giovanni Beatricegiovanni@beatex.nl

Natasja van Schaiknatasja@beatex.nl